Having been in business for more than a decade, Shannon and Northern Plains Outfitters (NPO) has seen alot of changes when it comes to online marketing. Back in the day when there was very little competition, NPO was on top of the organic listings for South Dakota Pheasant hunting and business was great! However fast forward, things changed and so did his business. IT was time to make the change.
Our overall objective of this project in the fall of 2017 was to relaunch the NPO brand. For years NPO relied on referral business, but as we know things change. It was imperative that we move the website over fast and push the marketing in all directions to capture all that we can. With this new interactive website we were sure that once clients landed on the website, they are sure to stay. Since the relaunch of the website we saw a jump in traffic (doubled) and as well seen a decrease in bounce rate from 56% to now 16%. This means clients are spending more quality time on the website.
A few new highlights that have enhanced the user experience on this outfitters website design are…
- New wide screen format
- Interactive hero photos with CTA’s (call to actions)
- Reservation confirmation system
- Paypal intergration
- Interactive Google Mapping
- Highlight video of the lodging