We all know that the yellow pages died a long time ago. Digital marketing has emerged as a crucial tool for small businesses to reach and engage with their target audience. Here are several reasons why digital marketing is essential for small businesses: Cost-Effectiveness One of the primary advantages of digital marketing is its cost-effectiveness. […]
Your website is a place users go to find information. It may be about an event, place, service, or how to contact you. Your website should be easy to navigate and supply the user with all the information they are looking for. When building or making changes to your website, make sure you have the […]
The holidays are almost here, so that means Santa Claus is busy! Not only is he busy making toys for all the boys and girls, but he is also busy helping you with your marketing plan. Every year around the holidays, most companies work Santa Claus into their marketing plan and have for over one […]
The 4 p’s of marketing, you may have heard of it but what exactly is it? It is an important piece to any marketing plan. Even if you are not marketing a large company or product, it is still important. In fact, it is most important for small businesses. Learn everything you need to know […]
Have you ever wondered what it would be like to work on a marketing team? As the head of the marketing team at Weicks Media, my day is always packed. I have lots of tasks to accomplish to keep our team on track. After all, a happy team means happy clients! Follow along with me […]
Google Analytics is used by practically every marketing team, business owner or online advertiser. If you are using it, are you using it correctly? Some analytics have more value than others, so we analyzed the top 10 things to measure on Google Analytics. You can track any analytic you could think of on Google Analytics. […]
There are many different types of content marketing strategies. Therefore, some of these may fit well within your business, and others might not. It is important to explore and experiment with different types of content marketing and find what works for you. Types of Content Marketing Strategies The types of content marketing strategies include the […]
You know that email marketing is a powerful tool but you’re not really sure where to start. Don’t worry – our beginner’s guide to email marketing will make you a professional in no time. What is Email Marketing? To begin, email marketing is a form of digital marketing. Email marketing is when you send commercial […]
In today’s world, the primary source of communication involves some form of technology. You hop on social media when you’re bored or want to share something; load your news app to see what’s going on; or pull out your phone to record a video of something funny that’s happening so you can share it later. […]
When starting and running a small business, initial growth can be challenging. The success of your small business relies on marketing. We get it. We understand the struggle with building a brand. Because there are so many marketing options, sometimes you might not know where to start. Keep reading for some marketing tips for small […]